Building trust is key to addressing underinsurance in mature markets: Geneva Association customer survey
Insurance protection gaps in mature markets could be narrowed by reinforcing trust in insurers, reveals a survey commissioned by The Geneva Association. The research report Underinsurance in Mature Economies: Reasons and remedies distils a number of takeaways from the survey's results and proposes a framework of five factors that influence underinsurance: institutions, sociodemographics, economics, behavior and culture.